As a founding nutrition and lifestyle coach, cooking instructor, and educator at the Whole Foods Medical and Wellness Center, Lisa Rice helped the store’s employees and executives take control of their health. Now, in partnership with Forks Over Knives physicians Alona Pulde and Matthew Lederman, she brings her decades of experience to virtual group classes and private sessions.

Lisa is a long-time vegan and climatarian. She has been teaching plant-based cooking for decades, working with individuals and groups, as a regular guest on morning television, and as a presenter at lifestyle conferences. She received her Nutritional Counseling certificate from the Global College of Natural Medicine, and earned her “Lifestyle Medicine For Coaches” certificate from the American College Of Lifestyle Medicine. Lisa also holds a Masters in Traditional Asian Medicine from Emperor’s College and worked for over a decade as an acupuncturist and herbalist. She is a graduate of the Rouxbe Plant-Based Professional Course, and is currently completing her Well Coaches certification to sit for the NBHWC. Lisa completed her teacher training with the nationally acclaimed Yoga Works and has been a Certified Yoga Instructor for decades.

Before switching careers, Lisa was a major-label record company executive. She’s lived and worked in New York, Los Angeles, and Austin. Lisa’s passions are cooking and feeding others, writing, reading, gardening, and sharing her life in San Francisco with her husband David, teenage son Judah, cat Ringo, and rescue pups Luna and GeddyLee.

Lisa Rice

Expert in plant-based cooking

Plant Based Professional Culinary training with Rouxbe
Raw Food cuisine training with Matt Amsden
Macrobiotic cooking training with Donna Wilson, Gingko Leaf Bookstore & Culinary Center

Founding Health Coach at the Whole Foods Medical & Wellness Center

Launched flagship Austin clinic with Drs. Matthew Lederman and Alona Pulde of Forks Over Knives
Led WFPBNO cooking and educational classes
Extensive experience in plant-based nutrition for disease prevention and reversal

Licensed Acupuncturist and Herbalist

Masters in Oriental Medicine from Emperor's College in Santa Monica, California.
Shiatsu certification from the Shistasu Massage School of California
Qi Gong and Tai Chi training under Jikun and Mikio Sankey

Certified Yoga Teacher

1997 Yoga Works Graduate, under Chuck Miller, Matt Ezraty, and Lisa Walford.
Certificates in Ashtanga Yoga with David Swenson, Yin Yoga with Paul Grilley, and Restorative Yoga with Judith Lasater.
Over a decade of study with Ana Forrest.

Private and group health coach

Leads weekly PBNS&G-sponsored Group Coaching: Habit-building, Goal-setting, and Support for your WFPB Journey

kitchen plantastic

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Get 20% off your health coaching starter pack
when you sign up for my monthly newsletter!

Lisa Rice

Lisa Rice

Expert in plant-based cooking

Founding Health Coach at the Whole Foods Medical & Wellness Center

Licensed Acupuncturist and Herbalist

Certified Yoga Teacher

Private and group health coach